Privacy Policy — Lousy

1. Introduction

Lousy ("we", "our", "us") is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you visit lousy.in or make a purchase. It is compliant with India's Digital Personal Data Protection (DPDP) Act, 2023.

By using our website, you consent to the practices described in this policy.

2. Information We Collect

We collect the following categories of personal data:

Account data: Name, email address, password (hashed), phone number.
Order data: Shipping address, city, state, PIN code, order history.
Payment data: We do not store card numbers. Payments are processed by Razorpay under their PCI-DSS compliant system.
Usage data: Pages visited, time on site, browser type, IP address (anonymized).
Newsletter data: Email address if you subscribe to our newsletter.

3. How We Use Your Data

To process and fulfill your orders
To communicate about your order status via email and WhatsApp
To send newsletters (only if you subscribed — always opt-out available)
To improve our website and product offerings via analytics
To prevent fraud and ensure security
To comply with legal obligations

4. Data Sharing

We share your data only with trusted service providers necessary to operate our business:

Razorpay: Payment processing
Courier partners: Order delivery (your name, address, phone)
Google Analytics / Microsoft Clarity: Website analytics (anonymized)
Hostinger: Website and database hosting

We do not sell your personal data to any third party.

5. Cookies

We use essential cookies (for your cart and session) and analytics cookies (Google Analytics, Microsoft Clarity, Plausible). You can disable non-essential cookies in your browser settings. Essential cookies cannot be disabled as they are required for the website to function.

6. Data Security

We implement industry-standard security measures including HTTPS encryption, hashed passwords (bcrypt), and access controls. However, no method of internet transmission is 100% secure.

7. Your Rights (DPDP Act)

Under India's DPDP Act 2023, you have the right to:

Access the personal data we hold about you
Correct inaccurate data
Request erasure of your data (subject to legal obligations)
Withdraw consent at any time
File a complaint with the Data Protection Board of India

To exercise these rights, contact us at weareproudlousy@gmail.com.

8. Data Retention

We retain your data for as long as your account is active or as needed to provide services. Order data is retained for 7 years as required by Indian tax laws. Newsletter subscribers are retained until unsubscribed.

9. Children's Privacy

Our website is not directed at children under 18. We do not knowingly collect data from minors. If you believe we have collected data from a child, contact us immediately.

10. Contact Us

For privacy-related queries:

Lousy
Email: weareproudlousy@gmail.com
WhatsApp: +91 78750 55985